Social Media Ads for Facebook and Instagram

Marketing & Mindset
Marketing & Mindset
Social Media Ads for Facebook and Instagram

Curious about social media ads for Facebook and Instagram? Completely clueless about paying to promote your content on social media? Connie and I are talking to Ads Strategist, Stacey Zeal, asking all the questions and getting tips and knowledge on social media ads for FB & IG!

Episode Goodies: Stop Boosting & Start Selling!

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social media ads for fb and ig with stacey zeal

Episode Transcription

VanessaCooper@networknessi (00:00:11): 

Good morning. How are you?

Stacey Zeal (00:00:13): 

I am good. Let me turn my music off. I completely forgot. 

VanessaCooper@networknessi (00:00:19): 

No worries. Good morning. Good morning, everyone. So happy to see the room getting filled in. So super excited to be here. And Connie should be popping in here soon and off, but my name is Vanessa Cooper. I am a Pinterest marketing expert and content creator. I am here every Wednesday at 9:00 AM Eastern. If you’ve been here before, welcome if you’ve never been in here before, welcome again. And I do this room every Wednesdays at 9:00 AM Eastern with my cohost, Connie, who will be popping in here later on. So when she does that, I’ll have her introduce herself and every week we try to have a special guest speaker. Now I’m usually talking Pinterest marketing and teaching tips and tricks on that. Or attraction marketing, which is another expertise that I love talking about. And Connie’s usually talking Instagram marketing and mindset which is something really important for business growth. 

VanessaCooper@networknessi (00:01:13): 

However, every week we have a special guest bringing new topics and new information. And this week I invited Stacey to come talk with us, which I’m really, really excited about. I have lots of questions to ask and just so everybody knows, we are a room that does, does not stand up here and talk the whole time. We like to have you guys ask questions, add value, engage. And so if you have a question, just pop your 

hand. But first I have a bunch of questions for Stacey. So Stacey, I’m gonna go ahead and let you just introduce yourself, let us know what it is you do. I’m really excited that you’re here. I’m done talking. 

Stacey Zeal (00:01:50): 

Yes. Thank you so much for having me Vanessa. I’m super excited for this conversation and to chat with you and answer your questions and answer anybody else’s questions. We’re all in a space of planning right now, which is great. So I hope that this conversation is relevant and top of mind for you. And so my name is Stacey. I’m a Facebook and Instagram ad strategist, and I help product-based businesses scaled their business beyond seven figures using Facebook and Instagram ads at scale. Currently my full-time position, I’m a side hustler for currently my full-time position. I run paid social media at Zappos. And I’ve done that for the last four years. Been mainly focused on Facebook and Instagram, but I’ve definitely ran ads across different platforms, Pinterest, TikTok Snapchat, all the things. So I’m just, again, super excited to be here. I’ve personally generated over 125 million for some of the largest shoe and apparel brands in the world. So I definitely know Facebook and Instagram ads inside and out, and I’m just super excited to be here and provide this information to y’all because I really do think that small businesses have a great opportunity to compete with bigger brands using paid social media. So I’ll land there and I’m super excited and I’ll pass it back to you, Vanessa. 

VanessaCooper@networknessi (00:03:03): 

Thank you so much, Stacey. I really appreciate you being here. I’m actually really excited that you’re here. I feel like finding ads specialists, in my opinion for Facebook and Instagram is like, I don’t know. I feel like you guys are just hard to find to be quite honest. I very rarely run you guys. So I’m very excited that you’re here to share information. I’ve been wanting someone like you with this amazing knowledge to come and just share and add value to the room. So I’m so, so happy that you’re here. Connie, welcome. I’m glad that you were able to pop in go ahead and let everyone know who you are and any questions they can ask you about and, and introduce yourself. I’m done talking. 

Connie@cltladoc (00:03:43): 

Hi, good morning everybody. My name is Connie. I go by Ladoc, I’m a Christian mindset, stress coach. So I’m here to offer any kind of mindset tips, but I’m also an Instagram expert. So you got a two for one today. Thank you so much, Vanessa, for, for being with us. Thank you everyone for attending our room. We’re here every Wednesday, 9:00 AM, Eastern standard time in the social media marketing trends club. And I’m super excited to hear what Stacey has to say, because like Vanessa said, Stacey’s kind of like a unicorn. They’re very hard to find and you guys are super lucky to, to be in this room today and be able to learn from her. So make sure you have your pen and paper ready because it’s gonna be a good one. Thank you. 

VanessaCooper@networknessi (00:04:26): 

Thank you so much, Connie. And Connie, um I’m gonna have, like, I have like a handful of questions for Stacey, but if you think of any good ones by all means, you know, interrupt and ask her some questions, cuz I’m gonna be using the term, picking her brain today. All right. So one of the things I wanted to ask 

you, Stacey. Okay. First and foremost, okay, what businesses benefit from ads? So like, and I’m talking about like the services versus maybe product or eCommerce businesses, you know? I’m a service based business, but I have clients that are both in different businesses. I have clients that are as a blogger and her goal is really just to get traffic to her website in order to run ads, to monetize her website. And then I have like eCommerce clients. Okay. And then there’s me, I’m a service based business. And so our, whether it’s blogging eCommerce or product big businesses, are they all, can they all benefit from ads? Do you recommend only a particular business, more than others? If you could share a little bit of the benefits between those three different types of businesses and whether they do or don’t benefit from ads. That would be great. Thank you so much. I’m done talking. 

Stacey Zeal (00:05:40): 

Yeah. Great question. I believe that most businesses can benefit from some type of advertising. I think that the issue, the question that comes into play is when because I think that a lot of comp- a lot of brands try to dive in a lot faster a lot sooner than they actually probably should. But I would say like for eCommerce brands specifically, I would say that that is like Facebook is a great place for, for eCommerce brands because Facebook and Instagram, they have one of, they literally have the best tools for eCommerce brands of all of the paid social networks, in my opinion. They have a more robust, just a more robust, more robust tools. For example, they have like a lot of dynamic ads and they’re really readily trying to beef that kind of stuff up. So that’s great for e-commerce brands and product based brands in any kind of capacity, right? 

Stacey Zeal (00:06:31): 

Whether you have a digital course or some kind of digital product, or whether you’re an author, a book, you have a book or, or anything. And like that, I definitely think that you could benefit from some ads when the time is right. And I would say for service providers, I think that the interesting thing with service providers is that, you know, you, if you, if you’re in a business where you have a, a, like a, a, a capacity, like, I mean, I mean, obviously everybody has a capacity, right. But if you have a small capacity, meaning like, for example, for me, for my business, for my agency we are service providers and we run Facebook, Instagram ads for people. But for example, right now I only have room for three clients. And so I’m, you know, not running ads, obviously just to get three clients. 

Stacey Zeal (00:07:13): 

Because I believe that there are so many other ways that I can get those three clients other than you know running ads and spending that kind of money to, to just only get a couple people to sign up for my offer. So really with service providers, I would say that they are, it is a great way to build your leads. It’s a great way to get, you know, signups for your masterclass. There are ways that you can definitely utilize Facebook and Instagram ads for sure, in your business. I think that you just have to understand what your capacity is. And so when you’re, if you have a capacity that’s a little lower, like you don’t have a digital product that goes with your service, you just wanna make sure that you’re not necessarily going directly for a sale on Facebook, right? Like you don’t need to sell, you know, try to sell your five thousand dollars ticket, high ticket item directly on Facebook to a cold audience. 

Stacey Zeal (00:08:03): 

But, you know, if you have a for, but for example, like if you’re using a masterclass or a webinar or something to sell that service, then yeah, definitely use that. You can use Facebook ads to fill your masterclass for sure. So I think that there’s benefit for all different types of businesses. I think that the bigger question is when and how do you know you’re ready and really just understanding what capacity you have and understanding that ads are an investment. So if you are looking for Facebook ads to save your business, I don’t think that that’s the best way to approach it because I don’t think that they will necessarily save your business. But if you are on a place where you you’re, you’re on track to your growing, you’ve been hitting in the pavements organically and just, you know, out in these clubhouse streets, growing your business and on Twitter and on Facebook and all the places, right. Sending you emails and doing your podcast and you’re doing all the things, but you had a capacity issue, meaning you can’t create 10 times more content to get a bigger audience, right. You’re at the place where you need to start to add some automation. And so I’ll land it there and I’ll pass it back to you, Vanessa. 

VanessaCooper@networknessi (00:09:05): 

Thank You so much. That’s a great answer to my questions. I appreciate it. Another one that I wanted to ask, you know, while we’re in that topic of, you know, can business benefits from it, is there a difference when it comes to Facebook and Instagram? I mean, I know they’re all on the same when it comes to who owns it, but they’re, they’re different when it comes to the type of platform that they are, obviously they’re you know, the whole way that they work are different. When it comes to Facebook versus Instagram, is there one that you recommend more when it comes to doing ads? Like, so let’s say I have a business and I have an account on both Facebook and Instagram. Would you recommend doing ads more in one versus doing ads more in the other? And also, cuz I know that when you post to Instagram, it could automatically, it automatically can post your Facebook. 

VanessaCooper@networknessi (00:09:56):

You can set it up that way, where it automatically. So this is kinda like a double question where it automatically posts to Facebook if you post on Instagram. Is there a way to do ads? One, is there one that you can benefit from more than the other when it comes to what type of businesses and two, is there a way that you can promote ads inside of both platforms? I’m completely clueless about ads. So if I should already know this, I apologize if everyone’s like yeah, you can. But go ahead and answer that as well. I’m done talking. 

Stacey Zeal (00:10:25): 

Yeah. It’s a great question. Cause I think that people definitely don’t, some people don’t actually know that Facebook and Instagram are owned by the same company. And so that’s, you know, starting there, they are owned by both owned by Facebook and because, and one of the things that’s beautiful about 

that is that for us advertisers I’ll say is that you can actually run ads across both platforms. You can run a campaign across Facebook and Instagram. it’ll use the same budget pool, it’ll have the same targeting. You set it up in the same build and you can select Facebook, Instagram. You can also send ads to WhatsApp. You can use Facebook’s audience network, which is kind of like the display network where you can, you know, advertise on different blogs and stuff like that. So there are definitely multiple different placements that you can select when you’re running Facebook and Instagram ads. 

Stacey Zeal (00:11:12): 

And so what Facebook recommends and I’ll, I’ll use their recommendations. And that’s what they’ve pushing us to do is they really want you to rely on their algorithm. And by rely on their algorithm, what I mean is they want you to actually run ads across both platforms, Facebook and Instagram. So there’s a placement when you, when you’re building a campaign when you get to, when you get to the ad set level, you’ll see placements, or when you get to the, to the level where to select your audience, you’ll see an a- you’ll see auto placements or you’ll see manual placements. And so Facebook has been pushing us more and more its advertisers more and more to use auto placements because its algorithm really does know peoples, it’s consumers behaviors and shopping habits more than we do, right? Like we know our people, we know our, our customers and our clients, but Facebook knows its users. 

Stacey Zeal (00:12:00): 

And so we have to find a way to meet them in the middle. And so what I recommend is definitely using, if you’re only on Instagram, then you might wanna, you know, maybe you’ll wanna test running on only on Instagram, but I definitely think it’s worth a test running across Facebook and Instagram. I think that there there’s definitely differences in the platforms and who’s on the platforms and all that kind of stuff. 

And how you present you know, ads and how creative looks on each platform is different. You know, some relatively different, not like a whole lot, not a whole lot, significantly different, but there’s a little difference there. So I definitely recommend testing it. That’s one of the things I do all day every day is everything is always a test. And so when you’re, if you’re running campaigns, for example, when you’re running on auto placements, what you can do is you can look in your metrics and it’ll tell you a breakdown between Instagram and Facebook. 

Stacey Zeal (00:12:52): 

And so you can see like, oh, am I a more of my conversions from Facebook? Am I getting more of my conversions from Instagram? If all of your conversions, I had a I did an audit recently and all of her conversions were coming from Facebook. And so, you know, I was like, hey, this is a recommendation. You can absolutely run, you know, run Facebook only. However, you know, Facebook again is pushing us to do auto placements. It’s pushing us to run across platforms because sometimes what happens is you’ll end up getting, you know, some conversions from Facebook or, and some from Instagram where you’ll get most of your conversions from Facebook and you’ll get, you know, a, a 20% or 30% from Instagram. And because the algorithm is actually, you know, allocating the budget between channels based on performance, it is a good idea to definitely run it on both platforms so that you can so that you can lean into that and, and get those conversions that you would miss out on if you were to only run it on Facebook. So it’s definitely worth a test for sure. And you can absolutely see, at least for now, you can see cuz Facebook changes their reporting stuff sometimes, but for now you can absolutely see the difference in your performance between Facebook and Instagram and then that’s how you’d make your decision. 

VanessaCooper@networknessi (00:14:00): 

Thank you, Stacey. I really appreciate that. And oh gosh, I had a secondary question that you made me think about when comparing the two. When you go and, and again, if I ask any questions that you’re like, man, Vanessa, you have to pay me for the answer. Just let me know. Cause I totally get it in a service based business. When you do create the ads, okay. And like in Pinterest we use SEO because it’s a search engine. So we have to incorporate keywords into our titles and our descriptions and our images. And, and I know Instagram uses hashtags. Not even sure what we use on, on Facebook. If we use hashtags or keywords, I couldn’t tell you, it’s not my cup of tea. I’m not even anywhere near knowing any knowledge about Facebook marketing. However, is it able, you, you, you create one ad, right? That you can then promote to the different platforms and that one ad whether it’s the hashtags or the keywords is good enough for both. Like it isn’t too completely different, I guess, strategies when it comes to creating the ad for both platforms or you can like actually edit the ad for each platform? I’m done talking. 

Stacey Zeal (00:15:03): 

Yeah. So great question. So yes, you can actually, you can edit how it looks on each, even just down to each placement. So for example, if you build a campaign that, and you happen to have an asset size for stories like your IG stories, you have your asset size for Facebook stories. And you have a, let’s say you have something sized for the feed. You can put all of those within the same campaign and you can absolutely. You can tell Facebook, hey, when you’re, when you, when you go to the, when you, when you show this ad in stories, use this artwork, if you show it in the feed, use this artwork and that all can come out of the same campaign. So you can definitely do that for sure. I’m trying to remember the, the other part of your question. What was the beginning part of your question? 

VanessaCooper@networknessi (00:15:48): 

No, I think you answered it. It was just that like, you know, if, if you use the same technique when it comes to hashtags or keywords for both platforms, or if you have to use like a different one, like hashtags for Instagram and then like keywords for your Facebook ad or if hashtags work for both platforms? 

Stacey Zeal (00:16:07): 

Right, yeah. That’s what I wanted to address. That’s definitely what I wanted to address. So hashtags aren’t necessarily a big thing on, within ads. And the reason is because, so hashtags are designed to increase your reach, right? Like if you’re on, if you’re on posting organically and you post hashtags you’ll end up being seen in other places, but with ads, you don’t necessarily need to worry about that because you’re paying, you’re telling Facebook that you’re willing to pay to get to those places. Like if you wanna run, for example, you can run ads on a reel, in the reels placement. And so if you wanna say like, hey Facebook, I wanna run ads to, to the reels placement based on people who are, who fit these per specific parameters. Facebook’s gonna go ahead and do that just because that’s what you’re paying for. You’re paying for, to, for visibility and to get in front of people. 

Stacey Zeal (00:16:54): 

And so that’s so, so you don’t necessarily, so hashtags aren’t necessarily something that will increase your reach or really do much for your ad. I mean, if you’re in your copy, let’s say, you know, you hash, you wanna use some cool hashtags or some fun things and stuff like that. You can, it’s not to say that you, you know, that you shouldn’t know that you you know, that you can’t, it’s more so to say that you don’t have to and that hashtags don’t operate in the same way with ads as they do organically, just because you are already paying for that reach, that you would’ve needed the hashtag to get and I’ll land there. 

VanessaCooper@networknessi (00:17:29): 

I love it. That is excellent. I’m learning so much already. It’s kind of blowing my mind. I’m going to refresh the room real quick and and Connie, again, if you have any questions by all means, just add them in there. For people just joining the room. Just wanna, you guys know I’m Vanessa Cooper, I’m a Pinterest marketing expert and content creator. I’m here with my clubhouse, bestie Connie, who’s a Christian mindset coach and also teaches Instagram marketing. And Stacey’s our guest speaker today, who’s an ads expert who is sharing tips and tricks on Facebook and Instagram ads. I also wanted to let you guys know if you just joined the room and missed my intro initially that we are not one of those rooms that just stay up here and talk while I am asking Stacey all kinds of questions. If you guys have a question for her feel free to raise your hand. 

VanessaCooper@networknessi (00:18:13): 

We will bring you up here. If you have any value to add to the conversation that as well we would love to help you guys grow. So by all means if you have any questions, raise your hand. So when we will bring you up here to talk, keep in mind that this is Clubhouse. Anytime you raise your hand and come up here to talk, the entire audience is looking at you and learning about your business. So there’s always something to benefit from. With that being said, um Stacey, I had another question for you. Okay. So something that I’ve noticed in Pinterest. Okay. So we have ads in Pinterest as well. They’re called promoted pins. So whatever the pin is that you wanna promote, you can promote it. And then instead of it just organically being found inside at Pinterest, you know, obviously it gets it gets sponsored and people can see it. 

VanessaCooper@networknessi (00:18:54): 

So something that I noticed with one of my e-commerce clients is I had initially started my organic marketing strategy that I used for Pinterest with them. And the account started to slowly, Pinterest is a slow growth process. So I started slowly and surely growing, but then they wanted me to use paid ads. And so, and that was totally fine. So I started doing some promoted pins for them, okay, and that really spiked up, obviously the views that they were getting and the outbound clicks that they were getting and the conversions that they were getting. And it was also increasing the organic pins that I had created by default because their account was getting so many views and so much action. Naturally the organic pins I had created started spiking too, and getting more views and more action. Well, what happened is, after a few months, they decided that they wanted to stop the promoted pins and just focus on an organic marketing strategy, mostly cuz on Pinterest, you have to have a much higher marketing budget for the pins in order to really, really benefit and get a good ROI. 

VanessaCooper@networknessi (00:19:59): 

So we just stopped doing the promoted pins. No problem. Organic marketing is my thing on Pinterest anyway. So what happened and what I noticed is when we stopped the promoted pin, everything tanked, which I totally expected, you know, you go from paying for the ad and getting all of that traffic and the moment you stop it completely tanked, but it tanked my organic marketing as well. So when I just looked at my organic growth on Pinterest, my organic traffic totally tanked with it because the paid pins were affecting it so much that it almost wasn’t really organic the whole time. So like while I had the promoted pins, I continued my organic marketing strategy on the other parts of Pinterest and that tanked with it, which was totally fine after the tank finished, it was almost like starting from scratch, but it’s been growing organically and getting back to where it was with the promoted pin. 

VanessaCooper@networknessi (00:20:54): 

So all is well with that. But I was just wondering since I noticed that happens on Pinterest, does the same thing happen if you’re doing an organic marketing strategy on Facebook or Instagram, and then you decide to do those promoted ads, promoted ads, cuz ads are ever unpromoted. You know what I mean? You decide to do the ads. Will it affect your organic marketing reach as well? Will it tank, if you decide to stop, would you have to like start from scratch? Have you ever been in the situation where you had a deal with anything similar? I’m just curious and I’m done talking. 

Stacey Zeal (00:21:30): 

Yeah, I’ve actually, so it’s interesting. This is literally one of those hot debates between paid social people and organic marketing people because organic like the organic folks, like the Instagram side of the house specifically, they think that, and, and not just my, just not just teams that I’ve worked on, but other teams that like people outside of just my eco-, my, my atmosphere they’ve said that they think that, you know, it does impact it. Like they’ve said like, oh, you know, I see my organic reach tank or anything like that. And having those change, based on ad performance. On the other side of the house, my perspective is that it doesn’t impact because why, because I mean, it, it, it, it would impact it in a sense that like, if I see an ad, you know, maybe I will see an ad I’ll click, I’ll go to the someone’s profile and look at their, you know, Instagram page and kind of check them out and let them a little bit it to see if they’re a real person or if they’re a real business. 

Stacey Zeal (00:22:32): 

And you know, those kinds of things. So I think that that naturally happens, but we’ve asked Facebook cuz it was just such a hot debate. So we’ve asked them and they’ve actually said no, that it doesn’t, they’ve done some research for us. And they said that they, they didn’t see anything concrete. So I really I’ll, I’ll say, I don’t know, a hundred percent for sure. My professional opinion is that it does not impact it, in any kind of significant way. Right. Like I don’t think that again, I’m not gonna say that it’s a hundred percent definite that it does not impact the other side of the house, but I will say that we’ve, if I’m relying on what Facebook has told me then it doesn’t impact the one doesn’t impact the other necessarily. 

VanessaCooper@networknessi (00:23:19): 

Awesome. Thank you so much for answering that question. And yeah, like I know I have some clients that I have offered like, Hey, we can do a promoted pin, you know? And they’re like, no, Vanessa, don’t, don’t do it. Like I just want my organic marketing strategy. I don’t, if we do the ads, like they believe once we touch the ads, we can’t go back. You know, like almost like the platform will say, oh, we, we tricked them into paying. Now we’re gonna make sure their organic strategy is failing so that they continue to pay. You know what I mean? Like for some people, for some reason, I- I’ve had clients with that mindset. But so it’s interesting to learn and I don’t think that with Pinterest at all, cuz like I said, my one client while it did tank initially I expected it to tank, you know, obviously it’s it’s logic. But they’re growing organically beautifully right now. So I have no, no concerns with that. But we do have a question. So Tiffany, welcome up here. Please let us know what your business is and what your question is. I’m done talking. 

Audience Member 1 (00:24:16): 

Hi, I’m Tiffany Quario. I am an entrepreneur, so I have my own natural hair and skin products, but that’s currently not, that’s kind of on hold right now. Currently, what I am mostly focused on is continuing to promote my books. I’m an indie author and my book has been published since October of 2021. So about three months as of yesterday. And so that’s kind of the, where I’ve been getting into Facebook ads and promoting things on Instagram. I did have a question. So I’ve, I’ve run ads. And I have, I feel like those have been successful mainly on Facebook in the past. What I do wanna ask is when you just make like a post or like something in your feed or in a real, I guess I’m want wanting to know like how that correlates with the whole algorithm. 

Audience Member 1 (00:25:11): 

Whenever I make a post that has like a link to purchase, versus when I make a post that’s just like a statement or something inspirational that doesn’t have anything connected to it for buying I notice that I don’t get nearly, like I don’t hardly get any engagement with my posts that haven’t links to purchase. So is that something, is it, is it pretty much this, like anything that you have a link for for purchase you, should you like the Facebook or Instagram prefer that you run it as an ad or run it as a boosted post as to why like you don’t really get a lot of engagement from the insights? Well, I guess when I look at my insights from, especially from Instagram, but that’s kind of just my, my main question. Like I’ve run a lot of ads, but I also wanna just promote on my regular page. And I just didn’t know if there is like correlation with how Facebook places you in the whole algorithm, if it’s not a formal ad. 

Stacey Zeal (00:26:12): 

Yeah. Great question. First congratulations for publishing a book. I think authors are amazing. Writing is just not my strong suit, so that’s why I’m always in these clubhouse streets. So congratulations on writing a book. And so a couple things that you said that I wanted to to make sure I answer your question. So with the whole, when you make a post that is that doesn’t have a link out to your site or anything that it gets more reach. And that is because that’s what Facebook, a Facebook’s algorithm and Instagram is algorithm wants. So essentially when you’re thinking about a feed post, right, and essentially Facebook wants to keep people on its platform. That is the goal of Facebook is to keep you on its platform for as long as possible. Why? Because when you’re on its platform for as long as possible, you see more ads. 

Stacey Zeal (00:27:03): 

And so they want, so when you’re creating posts as a business owner and your posts are keeping people on Facebook, and they’re not saying like, Hey, go do this or go get off Facebook and do X, Y, Z, they are gonna favor that because they want to keep people on their platform. Now, when you’re thinking and when you’re linking out, obviously you’re taking people off the platform. And when you think about it, that’s where ads are essentially what you want people to do with ads, right? You want people to see the, see the, you know, see the message, see the creative, but you want them to get off Facebook and take an action, right? You don’t want them to just see your, your book and just say like, oh, that’s a cool book. And just keep on scrolling or, oh, let me like this or share this. 

Stacey Zeal (00:27:40): 

Then I’ll keep on scrolling. You want them to action off of the platform. And so that’s why Facebook is gonna favor those posts that keep people on the platform that don’t have a link because it, it just keeps people on their platform longer. So that’s, that’s definitely more like an algorithm thing. And as far as like boosting posts I am of the professional belief that boosting post is a waste of money in most cases. And so the reason I think that it’s, it’s a waste of money in most, most instances is because of the whole, the same thing, right? Like it’s about goals. And so Facebook has been able to identify which of its users are more likely to take an action. And which of its users are more likely to stay on the platform. And just like, share, comment on something it’s identified users who are more likely to just go to your website and read something and not do anything else or people who are just gonna actually, you know, go to your website and actually make a sale. 

Stacey Zeal (00:28:36): 

So it’s able to segment its users like that. And so when you’re thinking about a boosted post and Facebook’s like, Hey, you know, this post is getting a lot of engagement. You’re getting a lot, lot of likes and comments and shares. Do you wanna put some money behind this to show this to more people? And you’re like, oh yeah, great. I wanna show it to more people. But what you’re not understanding is when you’re boosting posts, you’re telling Facebook that you want more engagement. And again, engagement is likes, comments, shares. Engagement does not mean that you want people that, that it’s gonna show it to people who are likely to click on the ad and go look at your site or take an action or to do something. It’s gonna show it to people who are, who are gonna more likely to like, comment, and share and engagement. 

Stacey Zeal (00:29:13): 

Doesn’t pay the bills, right? Engagement, likes, comments, and shares. Don’t pay the bills. As a business owner you want people to leave Facebook and to go to your website and go to do things. And so when you’re building ads in the backend of Facebook, you and outside of just boosting posts, when you’re using business manager and the ads manager to build ads, you have so many more capabilities. You have so many more options. You can actually tell Facebook like, Hey, I wanna get, this is a conversions campaign. That’s the first thing that Facebook asked you when you build a, a, an, a campaign is what is your objective? And your objective can be, I want conversions. I want leads. I want traffic. I want video views. I want engagement, right? You can tell Facebook, you know, what, what you want and it’ll show it to the users who are more likely to take the desired action that you want. 

Stacey Zeal (00:30:01): 

So I hope that that was helpful. You, it definitely, you know, definitely favors ads. And it’s trying to find a balance between, Facebook’s trying to find a balance between showing more ads, because there is more demand, right? More businesses are investing in ads. And so, and, and Facebook ads and stuff in general. And so Facebook is having a, a space issue, a capacity issue, right, where it’s like, okay, I wanna show people. I need to show people ads, but I can’t obviously show people, ads, you know, more ads than they’re seeing their engaging posts from other people. Because one, that’s taking people off the platform. But two, because, you know, because I, I just have a capacity issue and I can’t show, I show ads all down my timeline, cuz then my users are gonna get mad and they’re gonna leave the platform. 

Stacey Zeal (00:30:46): 

And so there’s really, it is really, you know, working with more on that balancing act, but yes, they do favor ads more, more than others. But they do recognize that people are on this platform not to be shown, not necessarily to be shown ads. They’re they, you know, people we’re used to seeing them now. But you know, historically people are not, I mean, you know, essentially people are not really on Facebook to see ads and to get off the platform and do things. They’re on that to be social. So they have to find that balancing act between showing ads and showing organic content. And so like organic content, organic reach has dropped a lot. So at this point we’re getting to, at least I tell my clients, like if you really wanna scale, you’re gonna have to pay. Organic can scale as big as your team, as much as your team can scale. 

Stacey Zeal (00:31:29): 

And I put in my private podcast is actually called stop boosting and start selling. And it goes through that. Just because organic and I have a, a section in there about how organic doesn’t scale, like organic will scale as big as your team will scale. So if you can afford a team of 10 people to run your Instagram account, then you can scale your Instagram. But if you’re at that point where you it’s you and a social media manager and you wanna really pick up some traction, then you’re definitely gonna need to start to invest in some paid ads and I’ll land it there. I hope that answers your question, Tiffany. 

Audience Member 1 (00:31:56): 

Yeah. Thank you so much for that, Stacey. I really appreciate how you stated the difference between the boost and ad. I think initially I thought they were the same thing because I see more boost on the Instagram side of things. But it wasn’t until I ran an actual ad and I realized how much like access you have to on the back end and how strategic you can be with setting up your ad, the exact way you wanted, even just by state, by region for who you wanted to reach, et cetera, based on that trial and error. So I’m thankful you mentioned that about the boost, because I think I was assuming that a boost was a, was a ad on, on Instagram. 

Stacey Zeal (00:32:32): 

Yeah. I think most people do. A lot of people I’ve, I’ve come across people who. And that’s one of the reasons I named the podcast stop boosting and start selling is because when I was trying to think of a name, I just kept coming across people that were just like, oh, I’m boosting posts. Is that an ad strategy? And I’m like, no, not really. But you know, it’s and it’s just because of that whole objectives things, but you wouldn’t necessarily, as a business owner really know that. Right? Because you see that post, I mean, you see that, that notification like, oh yeah, of course I wanna show this to more people. But you know, because I’ve, I’ve been in this for the, for the last four years and I meet with Facebook weekly, I actually have a meeting with them in a few hours. 

Stacey Zeal (00:33:09): 

And you know, they are, they’re always, we, we, we have to learn, like I’ve had to learn about what everything in business manager means. Right. And so when you start to really just learn more about the platform and how it works and how it segments its users and all that kind of stuff, then you just start to realize that some of the features that like boosting boosts are just really just to get more. I think that they, I think that they think, you know, getting people more engaged and will help them to get their feet wet. But really, I think it’s honestly just a waste of money to be honest. And I’ll land there and pass back to you. Because I could rant about this forever for sure. 

VanessaCooper@networknessi (00:33:44): 

No worries. It’s so funny cuz we have sort of like the similar thing going on on Pinterest. When, when people, when you have a pin on Pinterest, you can, they’ll have a button up there that says promote pin and you could click promote and it’ll promote that pin. However, when it comes to real Pinterest marketing, you do not ever want to push the promote pin button. You wanna go into the ad section and create a legitimate campaign where you’re targeting the right audience, you’re targeting the right viewers. You know what I’m saying? Like you’re actually setting it up properly. Otherwise it’s just a complete waste of time. So I thought that was really interesting. The similarities in that were like you calling it boosting and over here it’s like promoting a pin, just pushing that promote button. It’s like a, a waste of money, just a complete waste of money. 

VanessaCooper@networknessi (00:34:31): 

So that’s really interesting. Connie, again, let me know if you have any questions for Stacey or anything to add, and I’m refreshing the room. We did have a question earlier, but I think it kinda went away. So just a friendly reminder to anyone who’s just joined the room. We are here talking Facebook and Instagram ads and, and we have an expert Stacey here giving us awesome tips and tricks and knowledge. If you guys have any questions at all for your business on promoting ads let us know. Also if you want us to take a peek at your Instagram account I know Connie likes to do that. I’m sure Stacey wouldn’t mind giving it a peek and maybe giving some tips on that. And I love to check out people’s website in case you want me to look at your website and give you any advice on that when it comes to helping you convert. Stacey, of course I have a few notes here with questions for you. One of the questions I had for you is for somebody who, oh, wait before I ask my question because you know, I can pick your brain all day. We do have a question. So I’m gonna let her go first and I will ask you later, Nikki, go ahead and share with us your business and what your question is. I’m done talking. 

Audience Member 2 (00:35:40): 

Hi. so I am a lifestyle and fashion influencer with a preppy twist, love, color, love, New England. I live in new England. You said that you like to look at people’s Instagram accounts. I was wondering if you would look at mine. 

VanessaCooper@networknessi (00:36:02): 

Yes, absolutely. So, Connie, I know you love to do that. And Stacey, this is my first I’m having you here. So if you like to do that as well, you’re more than welcome to, I know Connie usually checks out some profiles and gives some advice on, on hashtags or their profile description and things like that. So if you guys wanna take a peek at hers, that would be awesome. I’m not the Instagram expert. So I’m just kind of throwing you Nick. Quick question for you. I’m gonna look at your account too, cause I always do either way, like kind of do my own unofficial unofficial review of people’s accounts. What did you say your business was? 

Audience Member 2 (00:36:43): 

I am a, a fashion and lifestyle influencer. 

VanessaCooper@networknessi (00:36:46): 

Okay, awesome. Awesome. Awesome. Oh my gosh. Your account’s really cute by the way. 

Audience Member 2 00:36:52): 

Oh, thank you. Thank you. I also have a blog. I mean I love doing this and I wanna make my full time career along with helping others to enhance their own socials. 

VanessaCooper@networknessi (00:37:06): 

Awesome. Okay. Yeah, 

Connie@cltladoc (00:37:10): 

I think you’re, I think your account is super cute. I think it, it feels, it feels like when you look at it. But I don’t see what you want me to do, if that makes sense. I’m not sure what you’re asking your followers to do, whether it’s purchase or comment or go to your blog. This, this would just have me scrolling through all the different pictures. There’s really no call to action. You do have questions on, on most of your posts, you know, asking them asking them a question to get them to engage. But I would wanna know your why behind having your Instagram because I’m not sure, not sure what you wanna get out of your followers other than have them come back for like the next picture or the next, you know, the next event or the next place you’re gonna be at. Does that make sense? 

Audience Member 2 (00:38:14): 

Yes, it makes total sense. So you’re saying that I need to have more call to actions when I post my, into my feed, or should I also have more of that in my bio? 

Connie@cltladoc (00:38:26): 

Well, not necessarily more call to action. I just would like to know how you’re gonna monetize. What is it that you want your followers to do? Do you want them to go to your blog to continue the conversation there? Do you want them to like be on the edge of their seat to see what else you’re gonna post for the day or for the week? The intent behind it seems kind of like a magazine. You know, you go to the magazine, you see all the pretty pictures you comment. You’re like, oh my God, everybody like that or like this, and then you come back for more. That’s the feel that I get. I’m not sure if that’s what you’re going for. So that’s why I asked that question. 

Audience Member 2 (00:39:03): 

Ah, gotcha. Yes. So my goal is to grow all of my socials by using my Instagram to sorry, send people over to, hopefully my blog, I really would love to be growing my, like to know it and having more people know, trust, and like me to wanna buy from seeing stuff that I have that is on my, like to know it. 

Connie@cltladoc (00:39:32): 

Got it. Okay, perfect. So that’s let me see your, your, your link. Your Bayberry and Maine, does it have the, yes, it has the come shop with me, right? The come shop with me is the, like get to know? 

Audience Member 2 (00:39:57:


Connie@cltladoc (00:39:58)

Okay. Perfect. All right. Yes, that’s definitely, that’s definitely a good thing. I see that it’s there. I would say just a couple things just based on some changes that Instagram came about, right? So Instagram was really big on hashtags. They told us to use 30. Then they told us to use 28, then they told us, you know, eight 15. Now they’re saying less than eight. Well Mosier has, has announced that the, your bio is now searchable. Before your bio was not searchable. And so whatever you put in your bio of your profile was kind of just to inform people what it is that you were doing, who you served or, or you know, what problem you’re solving. But now you can actually use keywords within your bio that relate to your niche. 

Connie@cltladoc (00:40:38): 

So one of the things that you may wanna do is include maybe some words versus the pictures, because the pictures are not search searchable on Instagram yet. They are searchable here on Clubhouse. So I would recommend that you use the pictures, you know, the little icons here in Clubhouse, because your bio Clubhouse is searchable for other people to find you. But on the Instagram bio, those are not searchable as of yet. So maybe just add, use that real estate to your advantage, right? So New England girl living in Boston, that’s awesome. Lifestyle, fashion, food you know. I would add, I would add food there on the top and then a love for, maybe do something eclectic, something that just stands out for you. So that you can use all those keywords within your bio that makes it a little bit more searchable. 

Connie@cltladoc (00:41:38): 

The other thing is the name that you have that says Nikki Preppy Blogger, that’s also searchable. So you need to think about what you can use there, where people are gonna are gonna look for you. So just a couple things within your captions. Like I said hashtags are a thing I would still continue to use them, even though we now have S- full SEO on Instagram because the hashtags help you index your posts. You know, the larger accounts are obviously gonna be the ones that show up first and the micro accounts are gonna show up second. But the great thing about it, is that Instagram is pushing micro influencers, the shopping part of it. So if you are, if you’re able to update your profile and your business and get a shopping cart attached to your actual, your actual posts, that would help too. 

Connie@cltladoc (00:42:34): 

I know that you’re, you would, you would want them to go to wherever it is that you found those things, but maybe find one item or something that maybe you can offer to kind of start that piece of it. And then I would also say collaborate with someone else like Vanessa and I have been collaborating here on Clubhouse for a year, actually we yeah, for a year. And so collaborate with other people, similar, similar tastes, right? Similar area so that you can expand your reach with somebody else’s audience. There’s nothing wrong with using somebody else’s audience, as long as it makes sense for the partnership. Like when we first started together, Vanessa and I, it was like marketing and mindset. That sounds great. But how is it really? How do they really work together? So we kind of sat down and were like, well, marketing is the mindset. 

Connie@cltladoc (00:43:24): 

Like, what do you want them to think? What do you want them to do? How do you want them to react? And so maybe partnering with a foodie, right? Maybe talk about fashion and food once a week, or put a video together or collab on Instagram to then start to expand your audience to individuals that maybe don’t know who you are. And then that’s gonna also help you too. In terms of the bio. I did notice you have your email there. If you update your profile, you’ll be able to add your email as one of the call to action buttons, where it says message me or whatnot. So you can also add that there and use that real estate for some other words that you would want to use. If that makes sense. 

Audience Member 2 (00:44:08): 

That was super, super helpful. I really appreciate that. 

Connie@cltladoc (00:44:11): 

Awesome. Otherwise, I, I love it. Go ahead, Stacey. 

Stacey Zeal (00:44:16): 

I wanted to jump and talk about influencers as a, as a, aside. Cause I think, you know, what Connie was saying was just spot on. And one of the things she was saying was figuring out what your goals are. And so I work with influencers a lot. I actually have the privilege of being able to select which influencer photos we’re gonna be using for our paid efforts. And so I’m always digging through influencer content and taking a look. And so if you are an influencer, this is more so this out there for people, if you are an influencer, or you’re trying to become an influencer you wanna work with and you wanna work with brands. So just some, some tips here for, for those who want to be an influencer. So if you are one, if you wanna work with a brand, if you wanna work with a big brand, one of the things that we’re looking for is one we’re looking at your engagement rate. 

Stacey Zeal (00:45:04): 

And so we wanna see that you create engaging content, meaning you’re not necessarily you’re, you’re job as the influencer isn’t necessarily to to, to try to get people off the platform. It’s more so try to keep people engaged and, and stuff like that. And so that’s what brands are looking for. They’re having a hard time creating engaging content in house. So they’re, so we’re relying on influencers because they have more of a, a pulse on what’s going on and what’s, you know, what people are caring about and how to get their audience to actually pay attention to something and also take action. Which is just, you know, a really great place to be. So pay attention to your engagement rate. One of the things also you wanna pay attention to is like, if you have a specific brand in mind and that you wanna work for that, you wanna be an influencer for, you wanna make sure that you’re taking a look at, their content and how, what influences they’re using, what types of, you know, photos are they selecting and using in their organic efforts? 

Stacey Zeal (00:46:00): 

What kind of, you know, just what are they actually using, like align yourself with a brand. So like, for example, if you wanted to work with Zappos, like Zappos is a very distinct brand than Nordstrom, right? And so we’re looking for very different types of influencers than what a Nordstrom would look for. And so you have, so as an influencer, I would definitely suggest like figure out which kind of brands you wanna work for. And really kind of figure out how you can put their content into your content or like how to, you know, mirror the kinds of aesthetic that they have. Like, you know, people love Zappos for our Zappiness and our fun and quirkiness. So we’re not necessarily looking for, you know, influencers who are super serious and super high fashion and, and that type of thing, right. We’re looking for people who love Crocks and socks, you know, that type of thing. 

Stacey Zeal (00:46:44): 

So make sure that if you are wanting to be an influencer and you wanna work with brands, pay attention to your engagement rate, cuz that’s what we’re looking for. Pay attention to what type of content that you’re posting and make sure it aligns with the brand that you wanna work for. And so if you have make sure you’re setting your goals, so if you haven’t thought about like, which brands would I want to pay me or, you know, which brands would my audience most respond to, right? Like if you’re, you know, as a lifestyle blogger, like are there particular brands that, you know, you can align yourself with that your, that your audience would love to support and would, would really find engaging content. So those are just a couple tips for those who are looking to be influencers and happy to talk about influencers, more that just kind of when Nikki brought that up, that just that she’s an influencer just kind of made me think of some tips that, you know, bigger brands are looking for when they’re looking at Instagram pages. So I’ll go ahead and land there and pass it back to you all. 

VanessaCooper@networknessi (00:47:37): 

I love it, ladies. That was such good, valuable information. I absolutely love it. Thank you, Nikki, for coming up here and asking your question. Do you have any other questions Nikki, before we continue? 

Audience Member 2 (00:47:49): 

No, I just wanna, thank you guys. This has been very helpful. And the, the ads conversation is something I’ve been thinking about and that’s also been super helpful. So thank you all so much. 

VanessaCooper@networknessi (00:48:03): 

Of course. Thank you for being here. Let me refresh the room and again, just let anybody know who’s popped in here. We are talking social media ads for Facebook and Instagram. We have Stacey here, the ads expert giving some great advice. If you guys have any, any questions for her at all, feel free to raise your hand. We’d love for you to come up here and either add value to the conversation or just have us check out your business and give you some advice on that. Stacy, thank you again so much for being here. I’ve learned so much already, so I was gonna ask you earlier and again, if you guys have any questions, feel free to raise your hand and I will bring you up here. So like for somebody who has been doing organic marketing for a while, and they finally wanna jump into doing ads, what, and obviously you know, you’re, this is what you do for a living. So this is kind of like a question, 

VanessaCooper@networknessi (00:48:59): 

where like, your answer might be a little biased because I see the same thing when people ask me like, Hey, is my business good for Pinterest? I’m always like, well, yeah, any business is good for Pinterest. But I’m a Pinterest marketing expert. So I don’t know how much that means to you coming from me. You know what I mean? Like, cuz like I would love for you to get on Pinterest cause that’s what I do. But when it comes to ads, if you’re brand new at ads and you’re thinking about doing it, do you recommend, is there any way that people can do it on their own? Like is there training that they can get to figure it out on their own, resources? I guess what are the benefits between trying to do it on your own, being completely clueless about it, you know, and trying to figure it all out, versus hiring an expert. I really want you to kind of dig in and, and, and share with us, I guess what it is that an expert like you can do to save, like what kind of time gonna save what kind of things that they can avoid having to research and learn and look into, you know? So like I guess compared doing it on your own versus hiring an expert, like you. I am done talking. 

Stacey Zeal (00:50:03): 

Yeah. Great question. And I think, you know, for me, I think that’s interesting that you said you’re biased cuz yeah. We, you know, I’m definitely biased. I think you should hire an expert to help you with strategy. But really, I do think that you can run ads, inhouse. And I, and I will say that because it’s not necessarily the execution of Facebook ads, that is important. There’s a lot that goes into, you know, execution and building this and building that. But really it’s the strategy piece that most people are missing. A lot of people think that they just take one campaign. They have like, you know, let’s say they have an event coming up. If you have an event coming up next week, you’re like, okay, I’m gonna start my ads this week and try like, or say, let’s have a launch, right? 

Stacey Zeal (00:50:44): 

Like, let’s say you have a launch coming up and two months and you decide, okay, I’m gonna use Facebook ads to promote this launch. So I’m gonna turn my Facebook ads on a week before, because, because I wanna promote my masterclass. And then in the masterclass, I’m gonna pitch my offer and, and close, you know, and try to close some sales. Great. But one of the things you wanna understand is that, you know, when you’re working, when you’re doing this solo and in-house to you, that makes sense, right? It’s like, okay, I’m gonna run my ads for seven days. And then, you know, that’ll fill up my master class. I’m gonna be sending emails and doing all the things I’m gonna go live. I’m do all the things and the ads will help to support. But when you work with a strategist, a strategist like me is gonna say, okay, your launch is in two months. 

Stacey Zeal (00:51:24): 

That means we should be testing now. And what we’re testing now is creative. We’re testing, which pain points convert the best. We’re testing audiences, we’re testing so many different things. So that way, when we get to launch time, that for that launch time, we are only running what works, right? We’re not running just, we’re not testing anything new. We’re not trying stuff that we don’t know have, has worked. We don’t have, we’re not testing. We’re not just guessing at what we think will work. We’re actually using data to inform what is actually gonna work because we’ve tested it and we’ve been moving for two months and really understanding what it is that works. And so when you do things in house. I think that people often miss that ads should be incorporated into your strategy. And that you have to account for testing because Facebook is not an overnight kind of thing, right? 

Stacey Zeal (00:52:12): 

It’s not, you know, you, you shouldn’t be going into it running ads and expecting to get your return within the next day or two, especially if you have a fresh ad account and you’ve never run the ads before. Because Facebook, when you run ads out of your ad account, Facebook compiles all that data and starts to learn. And it says, okay, these are the types of people that start, that respond to this type of business, to this person’s business and gets them their objectives. So it collects all that data. It uses that data. And so you need to give it time to collect the data. You need to give it actual, you know, data, right? You need to start running some stuff and trying some things and testing some things in order for Facebook to start to learn what it is that works for you and what it is, what, what doesn’t work. 

Stacey Zeal (00:52:51): 

And so I believe that if you’re gonna run something in house, one of the things that I offer for in-house folks is providing the strategy to you. Because again, you know, setting it up correctly is a major piece of it, right? Making sure that you’re building it correctly again, like if you’re picking an objective, that is an 

engagement objective, but you want people to sign up for your lead magnet, you know, you’re, you have a, there’s a misalignment there. But, and so that is important. So all that stuff is important. However, the strategy is the most important things, because I really feel like the strategy dictates how you set it up. Like if you and the strategies sort of dictates everything, it dictates what your creative looks like, what you’re testing, how you’re setting your campaigns up, what copy you’re using and all that kind of stuff. 

Stacey Zeal (00:53:34): 

So you really have to think about your strategy and figure out how you can make Facebook ads align with your business goals rather than having Facebook ads or any kind of ads feel like they’re an extra or a bonus, right? You should feel like that it’s integrated into the strategy because you’ve tested things, you know, what works, you’re going to use your top two audiences. You have your, you know, you know, video works really well. And when you talk about this specific topic in a video, you know, it works really well and to can get to, to get people to your lead magnets and to get on your email list and all that kind of stuff. And for me, you know, as a strategist also, I’m like, if you have a launch coming up in two months, we’re filling your email list now, so that when you’re nurturing these people for the next two months. And by the time you have your masterclass or you have your webinar or something, they already know who you are, and they’re already, you know, if you’ve already warmed them up a little bit, because you’ve been sending them emails, maybe you sent them some podcasts episodes to listen to. 

Stacey Zeal (00:54:24): 

All that kind of good stuff. So that lead up is what people often don’t think about and the strategy behind, you know, making sure that you’re testing and test, setting tests up correctly are something that people often miss. So if you’re gonna run ’em in house, I definitely recommend getting some kind of expert help. Because you can go down the rabbit hole of YouTube university and there are just so many things that you, that, that, that there’s only so much that you can put within, like, you know, a course or an actual YouTube video. So really, if you, and as a business owner, you have to understand, have to think about whether that is worth your time, right? Is it worth your time to learn how to run Facebook ads? And if you think that it is worth your time go for it, if you, and if you wanna try it to just, you know, get your feet wet and start to really understand how it works and, and how, how, how things, you know, how to set it up and all that kind of stuff, then go for it. 

Stacey Zeal (00:55:17): 

But understand that, you know, your expectations of getting 2, 3, 4 times your money right away is, you know, that’s gonna leave you upset because most likely that’s not gonna happen. Especially if you’re not setting it up correctly, especially if you’re not using a strategy to guide what you’re doing. And you’re just 

kind of throwing stuff up there to see what sticks. You know, is, is it really worth wasting that kind of money, or is it worth hiring an expert to be able to show you what you should be focused on, what you should testing, how targeting works, how, you know, creative direction and all that kind of stuff. So you really have to weigh, weigh the differences there for your business. But most of the time my clients come to me because they don’t have time to learn how to run Facebook ads. And they also don’t have a desire to learn how to run Facebook ads. And so really it, it depends on I guess, where you’re at in business and, and where you wanna, where you wanna go. 

VanessaCooper@networknessi (00:56:08): 

That’s a great answer. I mean, I mean, that’s such a good answer and that’s exactly how I feel too with Pinterest, you know. And I do offer, I offer one-on-one, you know, marketing training for anybody who literally wants to learn how to do it on their own, you know, I’ll teach ’em. You know, I’m like, all right, I’ll teach you what I would do with your account. You know, I’ll teach you how to look at the analytics, how to change your strategy, because every business is different. There isn’t just one set way that’s gonna work for every business, you know? And, and I’ll teach you everything that I know you know. Or I can just do it for you. And I find that, you know, I think 99% of the people who run into me and are interested in Pinterest marketing just wanna hire me to do it because it’s, it’s a lot to learn, you know? 

VanessaCooper@networknessi (00:56:52): 

And I do have someone who wants to learn on their own. And what’s amazing about this particular person is that they’ve been learning all the different platforms little by little, like they want this knowledge, which is awesome. I think it’s great. But me, for example, when I go, I, you know, I plan on launching courses and teaching Pinterest marketing. And when I do, so I plan on doing ads for Facebook or Instagram either, or both, like you said, which one’s working, you know, which ones which put ’em in both. And I do not, what I don’t plan to do whatsoever is learning it on my own because I have zero time to do it. Like absolutely no time for it whatsoever. And so I do find that a lot of people do have that time restraint. And it’s just so much easier to just hire somebody to do it for you. 

VanessaCooper@networknessi (00:57:39): 

So it’s just, it’s a really, really good answer. I appreciate you know, it’s, I mean, and it’s true. And I would say the same for anybody in Pinterest, you know, like you are more than welcome to do this on your own, but it’s a lot to learn, you know, and, but you, you shouldn’t do it on your own. It’s funny. I was actually just writing a blog post and one on 10 Pinterest Mistakes to Avoid in 2022. And one of the things I say is winging it, like don’t just wing it. And this is for anything like just, you know, wing it, it is just not a good strategy, you know, like really like learning how to do it properly is probably your, your best way to go. But I did wanna ask you and let me refresh the room and just let everybody know that we’re here learning social media ads for Facebook and Instagram. 

VanessaCooper@networknessi (00:58:20): 

You guys are welcome to raise your hand, ask your questions. We’d love to give you some advice. Earlier we had someone that wanted us to look at their Instagram account. If you want us to check out your Instagram account and give you some tips on that, you’re welcome. Or if you’re struggling with sales, feel free to raise your hand. I’d love to just give general marketing advice to help people out. But Stacey, what are any like resources, and these might be some that you, you offer yourself or any freebies or information, or anything that you’re offering to people that you can, if you want, you can go ahead and pin a link on top and share with the audience any resources for people who are interested in either working with you, or just like learning a little more about about starting ads for their business. Any offers that you have you can go ahead and share with the audience. I’m done talking. 

Stacey Zeal (00:59:06): 

Yeah. Awesome. Thank you. Yeah. So I, so there’s tons of resources out there on Facebook ads y’all. Like you could literally Google and just come up with thousands and thousands of articles and all that kind of stuff. And so one of the things that I have had the privilege of is really just being able to work directly with Facebook. I’ve been to Facebook headquarters a bunch of times, and just working with my team. And so I have the privilege of knowledge. And so what I wanted to do is to create resources for businesses who don’t have that kind of access, who don’t, who can’t ask Facebook, a question, who can’t ask them to- just go directly to them and ask them to look into something for you, or for them to pull analytics and data that they don’t, that is not readily available on the platform. 

Stacey Zeal (00:59:48): 

Right? And so one of the things I, one of the resources that I put together recently was a podcast, a private podcast and it is called Stop Boosting and Start Selling. I’m actually thinking about changing the name a little bit because some people are like, what is boosting? But so, but this is a way for, and I just pin the link to the top. This is a way for you to learn how the strategy works and how to put together a strategy for your Facebook and Instagram ads, cuz everything, it starts with a strategy, it starts with a plan. And so in that I go through why organic is not, why organic alone won’t get you to the next level. I talk about different ways that you, you know, why, what create, what, what is messaging and how important that is. 

Stacey Zeal (01:00:30): 

I talk about targeting and all that kind of good stuff and understanding who your audience is and really the things that a strategist is going or should be, I should say, cuz I’ve come across people who’ve been saying strategists or ads people haven’t been doing discovery and asking them questions about their business and stuff like that. So if people are telling you that, they’re just gonna throw some shit up there and give you a, a hack or, you know, not customize it, then that’s just not gonna work. But so really this is about how to create a Facebook and Instagram ad strategy. So that’s your baseline. So that’s how you think about, you know, how you figure out out what your, your funnels work and all that kind of good stuff. And so definitely make sure you download that. It’s a lot of great information in there. 

Stacey Zeal (01:01:08): 

I have some more audio trainings coming out soon. And that my email and I’m sending, I’m starting to send emails to my email list and all that kind of stuff. So I’m really starting to put more content out there. I do go live weekly. I’m gonna pick that back up. I was taking a break after the holidays, and so going live weekly and all that kind of good stuff. So I provide a lot of great free information. So definitely make sure you follow me on the platforms. I’m always on Clubhouse I’m, I’m on LinkedIn a lot and I’m also on Facebook and some of the other platforms. I’ll be on Instagram again soon. I took a break from my Instagram page. But also some other free resources out there that for, for people. Facebook is a wealth of information. 

Stacey Zeal (01:01:48): 

I always believe that going directly to the source for information is great. So Facebook has a great robust business center for businesses that are looking to really learn more about their platform and what’s changing and best practices. And there’s case studies there that you can see examples and all kinds of good stuff. So definitely check that out. There’s Facebook blueprint. There are some certifications out there that you can get if you wanna actually really dig into this. I personally don’t have any certifications but they’re out there and I don’t know if you necessarily need one. But if that’s the route you wanna go there are, there are those types of things. Facebook has its own. I think it’s called Facebook blueprint. And so, yeah, and so the ways that I work with clients, so I work with clients in a couple of different ways. 

Stacey Zeal (01:02:28): 

And the main way that I work with clients is by running their Facebook and Instagram ads and actually doing, creating the strategy and then also implementing and running that strategy. And that’s beneficial because for business owners who don’t have time to learn Facebook ads, who don’t have a desire to 

who have, you know, who are running a business and wanna serve their clients. And don’t want to necessarily be learning and taking their time away from their clients to actually focus on learning the intricacies of Facebook ads. And then the other way I work with clients is this is more for in-house, for people who are wanting to run their ads inhouse. And I recognize that there are lots of people out there who wanna start on their own, who want to start running things in house. And or they have a team, a small team or something like that where they can handle it in house. 

Stacey Zeal (01:03:10): 

And so what I work with them on is more of a VIP day kind of situation, where I will create the Facebook and Instagram ad strategy for you. And I’ll provide you with a 90 day strategy as well as the testing roadmap. And then I will also train and oversee your team. And so I provide that because for again, because people who wanna run ads in house, I do think that you can run them in house. I don’t think that I’m not necessarily, you know, pro agency anti inhouse, cuz my position is in house. I work inhouse at Zappos. I’ve worked with agencies you, you know, on on a regular basis. But mainly we run inhouse. And I better recognize that if you’re gonna do it in house, you need training and you need assistance and you just need some help. So definitely those two things are available. 

Stacey Zeal (01:03:52): 

I also do consults for people who just wanna pick my brain for, you know, 90 minutes or something and just ask me questions and talk about strategies. So I do offer that as well. And so yeah, so those are the things that I, that I offer. I hope that y’all have gotten a lot of great information out of this. And I hope you’ll continue to get more information out that out of my free private podcast as well as some of the other ways that I’m staying in front of people this year. 

VanessaCooper@networknessi (01:04:16): 

Awesome. Thank you so much, Stacey. We have, do have some questions, so I’m gonna go ahead and bring some people up here for questions. Nita thank you so much for your patience. Like I totally I totally missed you coming up here for a question, so I apologize. Thank you so much for your question, question. Go ahead and share with us your business and what your question is. I’m done talking, I’m done talking. 

Audience Member 3 (01:04:36): 

Thank you, Vanessa. I have two questions, Stacey. I like a, I’m a poetry author and I’m going to publish my forthcoming full, full poetry collection. And I’m really excited for this. I’m not getting that which platform should be great to give a voice to my poetry like Facebook or Instagram, if I have a limited budget, which I already have. So which platform I should to choose, Instagram or on Facebook? And what’s the best you can advise me to put my money on the advertisement on Facebook or Instagram. What’s the, actually the budget? Like I have 1000 USD, so it’ll be the fine to gain magic from Facebook ads for my book or likewise. What should I expect to give more and more to the advertisement? And the second question is that if I am choosing the Instagram or Facebook, so should I choose the selling magnets or as a, just a book awareness? Which thing I have to keep in my mind for to move forward? 

Stacey Zeal (01:06:05): 

Yeah. Thanks for the question. I’m actually gonna ask the question back to you. What is, how are you selling it now? How does it if you are taking, if ads didn’t exist, how would, how would you be moving it now? 

Audience Member 3 (01:06:18): 

Just, I go for the poetry readings. So mostly the poetry reading clubs and ground networks help me to see in my books. 

Stacey Zeal (01:06:30): 

Okay. So I would say, so to answer the question about whether Facebook or Instagram we talked about that a little earlier. And so I’ll give a quick little quick recap cause I, we went into a little bit more detail earlier, so you can take a listen to the replay to hear me ramble on about that. But so Instagram versus 

Facebook. So Instagram, I mean Facebook owns Instagram. So when you build ads within business manager, you can actually run the same campaign on both. It’ll pull from the same budget pool. So one of the things I recommend is testing both. I, Facebook has always been pushing people to do automatic placements. They really want you to rely on their algorithm to decide where to show your ads to people. And we’ve definitely found success with that for sure. And I can, so I can definitely validate it that it does work. 

Stacey Zeal (01:07:18): 

And, but it’s not necessarily something we do all the time. But yeah, so I would definitely test both. Take a look at your data and see which one is performing best, Instagram or Facebook. Especially have, if you have a limited budget, you definitely wanna make sure that you are prioritizing the channel that is working the best. It’s getting you the most conversions, I would say, not necessarily what’s getting you the most traffic or the most clicks, but what is actually getting you the highest conversion rate. So definitely start there. I would say that if you’re selling your book, like, you know, in poetry clubs and stuff like that I believe that you can run ads just to Facebook groups. I would definitely try to warm people up before I go directly for sale. So if you have some kind of lead magnet that leads into an email, or like if you can give people a free chapter to download or a free poem to like, you know, they sign up and they get a sneak peek at, you know, a couple poems or something like that. 

Stacey Zeal (01:08:14): 

Because going for the sale directly on Facebook is more expensive than it is to try to get a lead to just get somebody to, you know, go to your site and read a blog. Versus, you know, making actually buying something, versus signing up for a lead magnet. So they all tend to have some, some of ’em tend to be lower cost than others. So I would definitely try to warm people up, go for that. I don’t even know if I would necessarily recommend ads right now. But if you’re gonna do it, I would definitely say start to just test different places as far as like different placements that you can run. So like, you know, try running it in Facebook groups and seeing if, how that works. Try running it only on, like, if you have any reals that you, that have performed really well, try running that and in the reals only placement or running some stories assets and stuff like that. 

Stacey Zeal (01:08:57): 

So and then I would definitely, I would recommend not ne- maybe necessarily going directly for the sale on Facebook. I would definitely say try to more so build community and either fill your email list, or if you have a Facebook group of your own, try to get people in there. And then they collect, and then collect their emails when they sign up for the application to join the group. So there’s a lot of different ways that you can for sure get in front of people. So I hope that was helpful. Let me know if I did not answer your question cause I’m happy to dig into that a little bit more if you, if that wasn’t sufficient. 

Audience Member 3 (01:09:29): 

No, it’s already I’m clearer in my mind from your answers. But the last question is the should I go for the book awareness thing, or you may advise to hope for the sales as well? So which I should keep in my mind while running an ads if I will go for it?

Stacey Zeal (01:09:53): 

Yeah. I think, I don’t necessarily think I think that awareness campaigns are great for, if you are multimillion dollar brands. I don’t think that brands who are making their seven figures need to run awareness campaigns because it’s like awareness of what, like it’s like, okay, I see that you have a book and you just want me to be aware of it. Like, you know, why would you want me to just be aware of it when you can actually get me to purchase it or to get into your funnel somehow? So I would definitely not go for something like an awareness campaign. I would definitely try to get people to sign up for an email list starting there. And then what you can do is you can have your welcome series. So for example, like if you have, if you say like, Hey, okay, I’m gonna give people a free poem, if they sign up for my lead magnet. Boom, they sign up for your lead magnet, they get a free poem. On the thank you page after they sign up, you, you drop ’em on a sales page for the book. After that you have a welcome series if they don’t buy there, if you have a welcome series that you’ve already automated through your, through your email service provider. And you have some emails that are telling people about you, about your, you know, about your art, about your art what, you know, kind of things as you put together, maybe you have other, I think you said this was your fourth book. So maybe you have, you know, some kind of bundle package where people can buy all four of your books for a specific price. But I would definitely focus on getting people to download some kind of freebie or download a free chapter or something like that, of the book, and then try to sell them using your email marketing service provider and see how that works instead of going directly for the sale on Facebook. Cuz it’s gonna take a lot of money and a lot of testing for sure to figure that out. But I think that the, the best place to start is to try to get people, to probably download a free chapter of the book or some kind of freebie and then sell them on the back end and I’ll land it there. 

Audience Member 3 (01:11:43): 

Thank you. Thank you so much Stacy and Vanessa. And thank you. 

Stacey Zeal (01:11:48): 

You are so welcome. 

VanessaCooper@networknessi (01:11:51): 

Thank you for coming up here and asking your question for, with me getting to you. Just before I answer the next question, just wanna let you guys know that it is the last call for questions. So if you guys have any other questions for Stacey right now is your opportunity to raise your hand cuz I will be closing questions soon. So, okay. So the next question is TJ, please introduce yourself your business and let us know what your question is. I am done talking, 

Audience Member 4 (01:12:18): 

Hey guys my name’s TJ, I run my own digital marketing. I like to stay away from the term agency just because it sounds way bigger than what I have going on. I have a small team. But I just wanted to come well first I think Stacey, you killed that answer. It was great. But I also, as a nerd, I’m always interested to hear what other marketers are doing. So as you know, Facebook and Instagram and all the algorithm changes or the, the iOS changes, I should say I’ve been seeing a lot of success through Google. And I’m just curious how it, how you’re using these together or things like that. I- I’m a big fan of running Google ads. Facebook and Instagram is just changing up on us so fast. And I think some of the things that I’ve heard as far as the expected changes in this year are gonna be kind of crazy as far as the abilities of what we’re going to be able to target. I think it’s gonna get more limited. So anyway, just curious on your thoughts. Thanks. 

Stacey Zeal (01:13:15): 

Yeah. Thanks for that question and happy Clubhouse anniversary. So we, so at my, at Zappos where we working on, we have a significant Google ads team. I mean, you know, meaning that they have a significant spend. And they, so we use Google and Facebook ads and all different kinds of advertising. We have a large team. So we can actually, you know, manage like have people, you know, who specifically are dedicated to different lanes. And so your average, small business owner, you know, likely doesn’t have that large of a team to be able to have someone dedicated to Google ads or Facebook ads, right? Maybe you have someone who’s doing all social media and you need them to learn how to do ads and stuff like that. So I definitely think that Google ads are great for, if you, if you’re for getting for capturing people who have a higher purchase intent. Because with Google ads, for example, like when you’re going on Google, you’re most likely searching for something. 

Stacey Zeal (01:14:13): 

So like, if you want a specific pair of Nikes or if you wanna know the best laptops for people who work from home, right? You’re going to Google, you’re searching for that. And then you’re showing, and then, you know, the go-, the, the job of the ads manager for Google is to make sure that you show up, right. You have to beat out all the other bids and make sure that you show up first or, or, you know, show up within that first on that first page or something like that. And so there’s a higher purchase intent on Google with Google ads. More in my professional opinion. With Facebook ads, there isn’t necessary people aren’t on Facebook trying to buy stuff, right? They didn’t get on Facebook to say home, I need a pair of shoes. Let me get on Facebook and see what the algorithm shows me today. 

Stacey Zeal (01:14:55): 

Right. They’re actually just getting on there and going to be social. And because of that, there’s, for me in my, there’s a lot more ability for discovery. There’s a lot more ability to be able to test different creative messages and to, to be able to really fully understand like more about your customers and more about what drives them, and more about what actual things that they are interested in when they’re not searching for stuff. Because if you’re thinking about, like, for example, for me, I’ll use myself as, as an example, like I’ve been seeing tons of Athletic Greens ads recently. And you know it’s new year, right? So we’re gonna see more of those, you know, new year, new you type of ads. But I’ve been seeing tons of Athletic Greens ads, and then now I’m starting to so, but, but that’s when I was on my whole health kick a couple weeks ago, right. 

Stacey Zeal (01:15:49): 

When I was looking up health articles and I was doing, you know, joining health groups and all kinds of stuff. But now I’ve been searching for more like agency stuff and how to be a better agency owner and how to grow this and how to grow that. So now I’m seeing tons of agency ads and you know, about like, hey, like, you know, download this freebie, get this lead magnet, blah, blah, blah, for, you know, to help grow as agency owners. And so that’s the beautiful thing with Facebook, is that it can be so dynamic and it changes as your patterns and your behaviors change. Like if you’ve ever gone to like a mattress website and then gone and then got on Facebook, that’s a really great example, cuz you’ll see tons of mattresses. And so for me I think that, so in my opinion, you know, think looking at both of them, I think that both of them have are beneficial, right? 

Stacey Zeal (01:16:33): 

I think that they are very beneficial for, for businesses to have. But I would say that if you’re a small business and you are looking to really like start to find your people. Because with Google, your people are trying to find you on Facebook. You’re trying to find your people right. Cause you, they there’s, they’re out there. You just need to get your message in front of them. And that’s really what you’re paying for is to get your message in front of them. And you’re using your message to then, you know, get them to go to your page and then you’re using your landing page. So then to get them to make the sale. So I think that there’s definitely, you know, both of them are beneficial. But I would definitely say that in my opinion, that for smaller businesses paid social is more of a great equalizer than other ad platforms. 

Stacey Zeal (01:17:12): 

Because if you have a better message a better message on Facebook beats, a better beats, a bigger budget, anytime. You know, bigger brands, they have the big budget, but they don’t necessarily have that direct one on one connection with their clients or their customers as you as a small business has. So know what people are saying, you know, down to the exact language that people are using when they’re describing your products or services or when they’re looking for, you know, when they have a pain point that your product or service can address. So you can actually really, really craft very, very customized messages on Facebook. On Google I think it’s just more so you’re, you’re waiting for people or you’re relying on people searching for what you offer or, or being very problem aware of what they need, searching for it and then having to beat out everybody else who’s bidding on that placement. Rather than trying to get your messages in front of people who have your problem, but maybe they aren’t thinking about your problem, cuz they’re searching for mattresses right now. Or maybe they’re not thinking about, you know, the, the problem that you address because they have, you know, because they’re, they’re doing other things or, or, or stuff like that. So I think that tho- those are my two, that’s my 2 cents on Google versus Facebook. I, Facebook is great, definitely for smaller businesses, for sure. 

Audience Member 4 (01:18:24): 

Totally. Thank you. I appreciate that. And I, I, you touched on it as well. Facebook and Instagram and are so content driven. So that’s the only thing that I’ve seen, especially for some some smaller businesses, if they don’t have great imagery or great video ad or something that really connects to the, to the people that are looking at it. That’s where sometimes I think Google can be better just because, you know, you you’re able to bid on certain keywords, but otherwise it’s, I mean your cost per clicks and things, Facebook and Instagram, or you can get, it’s really cheap to get ’em there. And then if you have a great email sequence you can convert them. So thank you so much also any, any analytics tools you’re using and then I’ll be done. Sorry. 

Stacey Zeal (01:19:06): 

I love talking to the marketing people. Yeah, so analytics tools. So I, I mean, I definitely rely on Facebook’s numbers to a certain extent, right. Cause we know that there is a difference in what you’ll see on Facebook and what you’ll see in your secondary tool. I have a, at my at Zappos we use a, a proprietor proprietary tool that we’ve built in house. So I can’t talk about that. But other analytics tools that are out there Tableau I hear is good for some kind of data analysis. I’ve have-  haven’t actually used it. But what I, but you always wanna make sure that you have some kind of secondary source of truth. Because what we’ll see is that Facebook ads numbers are tend to be inflated or sometimes it can be a little bit, it can be a, a little inflated. Because there’s because sometimes Facebook is taking credit for things that other channels have initiated. 

Stacey Zeal (01:20:00): 

So like for example, if you send out an email and, you know, someone converts on a Facebook ad, Facebook’s gonna claim that wholesale, that whole, that whole purchase. Internal tool that I have is able to, you know, give credit to different things. And there’s an argument there, whether that’s great or not. But so essentially, so I would say those are tools that I use. I use a home-built tool and we use Facebook’s numbers, and we check it against our internal numbers. And I also use a tool called Smartly to help with ads building and they have some analytics in there as well. So yeah, those are the tools that I’m using, but I’m always looking for new tools. I’m always trying to find ways to best help my clients to, to have better analytics. So I always try to tell them, like, you know, we’re looking at Google analytics cuz we’re using our UTMs and all that kind of stuff. So yeah, those are the tools that I’m using. 

Audience Member 4 (01:20:53): 

Yeah. What I’m gonna, I want to check the Tableau or I, I swear there, I get all those ads. So, but as far as one of the tools that I’ve been using is Agency Analytics. It also integrates your SEO stuff as well. I’m still figuring it all out. I swear to God, these are always changing and, and that not to mention all the, the platforms that are changing. And then I don’t know how soon this room is going to end or if you want me to shut up totally fine. You guys can let me know. But even Metaverse Marketing and what that’s gonna look like, I think it’s gonna be wild. Or even with, if your thoughts are on, if it’s crazy or any of that stuff, I think it’s gonna be insane for brands. But yeah. 

Stacey Zeal (01:21:36): 

I agree. I think, you know, the Metaverse is something that like literally I’ve been side eyeing and not because I think it’s, I don’t think that it’s a cool concept. I think that it is. I think that the way that they’re gonna integrate advertising is gonna be very interesting. So I’m curious to see how it goes. I’m very curious about, you know, Oculus and all that kind of stuff. I haven’t actually seen any of the metaverse stuff yet. Like seen it within Facebook. I think some people have seen it and some people haven’t, so I’m not sure what it actually looks like yet. But I think it’ll be interesting. I think that whenever Facebook comes out with something new or any of the social platforms, right. When they come out with something new, like look at Clubhouse, right? Clubhouse came out and you know. Now everybody is integrating audio within their platforms, right? 

Stacey Zeal (01:22:21): 

Like Twitter spaces, LinkedIn audio just released. So everybody is, you know, building on what everybody has already built. And I think that with the metaverse, I think it’s really cool. I think it’s gonna be interesting to see how they integrate advertising. I think that it’s gonna be more important for brands to invest in creative that helps them to stand out. But whenever Facebook is investing in something you wanna pay attention to it, especially when they’re making this big of an investment, like they’ve changed their whole name to Meta, like my event invite now say Meta. Which I just was like, okay. Let’s like, are we really like, you know, are we really doing this? Like you’re 

Audience Member 4 (01:22:57): 

Relaxed, relax. Yeah. That’s what it’s like. 

Stacey Zeal (01:22:59): 

Exactly. So it’s like, okay, like I, his mama call him Facebook. I’m gonna call him Facebook. Right. I’m not calling you Meta. So yeah, so it’ll be interesting. I’m really curious to see how it goes. There is like social media examiner has a podcast episode that I’ve been meaning to catch up on that’s about the Metaverse Marketing. And so definitely I’m gonna check that out to get a little bit more insight for people who have a little bit more expertise into that, to that lane. For sure. 

Audience Member 4 (01:23:25): 

Totally. It’s gonna be interesting. I don’t like, do you pay Facebook to run ads in Meta? Like, I don’t even understand how that works. Like do you pay for your avatar to do a dance of, with your product? Like I don’t even know. And then one last thing again, again if you guys want me to shut up, just let me know. Pinterest marketing thoughts on, on Pinterest. I’ve been experimenting it with, with it a little bit more. I just, the demographic for me specifically has been a lot more of women on there. But they’re more ready to buy as from what I’ve seen. So one of my clients sells like baby products and those products do really well on there. Put, you know, great pictures of a kid, you know, wearing something or using a, a baby product. But that’s been super powerful for us. 

Stacey Zeal (01:24:14): 

I’ll pass that over to the Pinterest queen, Vanessa. She is definitely the, the lead on Pinterest there. I’ve run Pinterest ads before and and I’ll, I’ll land it really quickly and pass it over to you, Vanessa. But I’ve run Pinterest ads before. Pinterest ads where we, what, what I found with Pinterest ads is that people have like, Pinterest is more of a people are on Pinterest. People are planning ahead. And so that is something 

that we have been just having a challenge with trying to to address as people are planning so far ahead. And we, and it doesn’t necessarily fit within our like attribution window metrics and stuff like that. So Pinterest, isn’t something that I’m running ads on this year. But we have run ads there before with a significant investment and stuff like that. It just, wasn’t something that worked out for us. So I’m go ahead and pass it over to you. Vanessa, cuz you definitely know more about Pinterest than I do.

VanessaCooper@networknessi (01:25:13): Yes. Thank you Stacey. So yeah, Pinterest is totally not even like I can’t even compare it to other places. If you’re gonna talk Pinterest, you really gotta compare it to Google versus comparing it to Facebook or Instagram. Because it is a visual search engine. And so a lot of people when they approach Pinterest marketing, they’re thinking it’s gonna be the same kind of sort of thing. Like, you know, you got Facebook and Instagram, you post to one, it posts the other, kind of the same similar type thing going on. You get likes and comments almost immediately and you get some, some engagement, you know, for a couple days. And then you move on to the new post while Pinterest is completely different. Your pins take a while to get linked and indexed in the algorithm. You know, it takes it, things age better there, the longer you, your pins on Pinterest, the more traffic it’s gonna bring you over time. 

VanessaCooper@networknessi (01:26:04): 

In fact, it takes like six months to a year, at least to even start getting traction in Pinterest marketing because it’s a search engine. So it’s like trying to rank a website on Google. It takes just like a while. But you’re right. There is a lot of women in Pinterest. Like the audience is a lot of moms because like Stacey said, people are planning ahead and who are the planners in the family? You know, like not to be stereotypical, but it’s a lot of the moms, you know, we’re the planners. We like to plan things out, birthday parties, DIY projects, things like that. But there’s a whole world of Pinterest marketing for all kinds of people that don’t necessarily just need a female audience. There’s a shop tab on Pinterest. A lot of people have no idea that there are people going to Pinterest to shop now. So the e-commerce world is on there. You can find big brands on Pinterest, find their products, click on their products and just buy right there in the platform. So it’s definitely an amazing platform to grow on and TJ, I hate to cut it short. You’re welcome to DM me, but we are trying to end the room here in a few minutes. So I’m gonna let the moderators say goodbye. But thank you so much for coming up here and asking your questions. I hope that we answered them for you. Thank 

Audience Member 4 (01:27:08): 

Thank you guys so much. I appreciate it. 

VanessaCooper@networknessi (01:27:11): 

No problem. So with that being said, Stacey, thank you so, so much for being here today and sharing. I’m gonna go ahead and let you tell people where they can find you, just do a quick little recap of your link on top. And then start saying your goodbyes and then Connie, you can say your goodbyes and then I will. Go ahead, Stacey. 

Stacey Zeal (01:27:32): 

Awesome. Thank you so much for inviting me and having me to speak here. This has been great. I love nerding out about Facebook ads, so thank you so much. So yeah, y’all, my name is Stacey. Again, I am a Facebook and Instagram ad strategist and I help product based businesses scale and get beyond that seven figure mark. So they can really, really start to amplify their impact, grow their businesses, create generational wealth with all that and within their families. And so you can find me on these Clubhouse streets, so definitely make sure you follow me. I plan on hosting a regular room weekly at some point some point soon I should say. Within January, I’m gonna start my regular rooms. So yes, I’m on clubhouse. You can find me on LinkedIn. I’m really active over there. You can see more of my background over there on LinkedIn. 

Stacey Zeal (01:28:15): 

I also check, make sure you check out this link here. That’s pinned above my head. It’s my free private podcast. And it’s all about how to sell your products with Facebook and Instagram ads. And it’s really, really heavy on strategy, cuz that is the first place that you wanna start is creating the strategy because the strategy is gonna dictate how you build it, and how you execute on the campaign. The strategy dictates what the creative looks like. It dictates everything. So you wanna start with the strategy. So definitely make sure you give that a listen, goes into all kinds of stuff of organic marketing, why that doesn’t scale or why you can can’t, you know, get to the next level with organic marketing. It talks about what, you know, what the goal of Facebook ads are really, really gives you some more information about each different component of my framework, which is a plan, the messaging as well as your customer journey. 

Stacey Zeal (01:29:00): 

So thank you again for having me. I’m super excited to just continue to share the knowledge that I’ve, I’ve accumulated over these years and really, you know, send me a DM if you’re interested in learning how you can work with me or if you wanna just chat with me for, and pick my brain about your strategy. That’s something I have available as well. So definitely make sure you send me a DM. I’m also on Twitter. I’m also on Facebook and I’ll be probably back on Instagram within this, this first quarter. We’ll see. I’m just kind of enjoying having a break from having like 17 different channels to actually have to create content for. So thanks again, Vanessa and Connie, I will pass it back to y’all. 

VanessaCooper@networknessi (01:29:35): 

Thank you so much, Stacey. Connie, go ahead and let people know where they can find you. I’m done talking. 

Connie@cltladoc (01:29:40): 

Awesome. Thanks so much, Stacey. I followed you here and on Instagram too. It’s awesome content that you provided for our followers. My name is Connie. I go by Ladoc I’m a Christian mindset, stress coach, and you can find me here every Wednesday with my Clubhouse besty Vanessa at nine o’clock in the social media marketing trends room. If you’d like what the moderator had said, go ahead and turn on the little bells. I’m not on Clubhouse permanently on other days, but I do get on there from time to time. So it’d be great if you turn on the little bell, and you, you can see where I’m at or what I’m talking about. I’m on Instagram all the time. So my Instagram handle is within my bio here on Clubhouse. And much like Stacey said if you have any questions, if you wanna pick my brain, go ahead and go on over there, follow me and send me a DM and I’ll be more than happy to connect. Thanks so much. 

VanessaCooper@networknessi (01:30:36): 

Thank you, honey. And thank you Stacey again for being here. My name’s Vanessa Cooper. I’m a Pinterest marketing expert and content creator. I also like to teach people the attraction marketing, which is how to get sales and conversions without really trying too hard and having your target audience come to you. So I love teaching people about that. We are here, me and Connie are here every Wednesdays at 9:00 AM, Eastern. Trying to bring a guest speaker each week. And I’m actually sharing my replays in my website. You’ll find all the replays in the past. So if you’re interested in learning what the previous guest speakers talked about, we had Google my business last week. Each week is a new topic with just a bunch of value and freebies and links and things like that. You’re welcome to check that out on my website. 

VanessaCooper@networknessi (01:31:19): 

I’m also starting to transcribe the, the rooms. So if you guys wanna read ‘em they’ll be coming up. Sure, sure. Slowly but surely on my website, you’ll be able to read the transcription in case you, you know, are at work or something and can’t sit there and listen to it. A lot of knowledge and a lot of information. Thank you guys so much for being here again. Again, give us all a follow. Give Stacey a follow. You never know when you’re gonna need ads done in the future. She’s excellent. And guys, we’re here every week. Again, just drowning you with some knowledge. So thank you so much for being here. I’m gonna be ending the room here in about 10 seconds. So bye everyone. Ten, nine, eight, seven, six, five, four, three, two, one. Bye.

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