In this episode, we had Co-Founder & CEO of MASAMI, Lynn Power teaching us how to successfully sell products online! Get marketing tips and learn from someone who successfully built a product-based business from the ground up! You don’t want to miss this episode!
Episode Goodies: Check out Lynn’s successful business, Masami!
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Promoting Products the Right Way
Marketing a business is vital to its success. Whether it’s a product or service-based business, knowing how to promote products the right way is important. While it can be overwhelming to do, this week’s podcast guest, Co-Founder, and CEO of MASAMI, Lynn Power shares some amazing tips to ensure your brand’s products are promoted correctly.
Promoting your Products the Right Way Means Knowing Your Brand
While it’s easy to be carried away by the excitement of creating and launching a product – it’s important to know your brand, how to talk about the brand, and how to translate what the brand values are across multiple mediums.
Lynn mentions the use of archetypes as a tool for branding. While you aren’t limited to one archetype, knowing what your brand stands for keeps your mind focused.
A common mistake is learning more about your product while not knowing what your brand story is, or what your brand stands for. Doing this results in problems unraveling later on with the focus shifting from your target audience to revamping your brand.
Proper Distribution Channels are Important for Promoting Products Correctly
As a brand, you want to see your products available across a variety of commercial platforms. But it’s important to make sure you choose a distributor that fits your brand. Don’t fall into the trap of committing to just anyone that offers!
For example, products created by Dior wouldn’t be available at Target, but instead at a premium department store like Bloomingdale’s or Neiman Marcus. Keep in mind, when joining a big-name distributor, you need to be capable of high shelf turnover. If you’re slow as a brand, you will be dropped. Assess and prepare.
But if you don’t have access to these types of distribution channels, partnerships are just as beneficial. Finding a partner in the same niche can help both of your businesses grow organically. Vanessa mentions how partnering with Connie has helped both of their businesses grow exponentially! For example, people associate clean beauty with clean environments. Businesses in these two industries would make amazing partners!
Creating Brand Awareness is Vital! Have the Right Mindset!
To promote products the right way, it’s important to create brand awareness. While most people focus on Facebook or YouTube, it’s key to spread yourself across multiple mediums. LinkedIn, Instagram, Tik Tok, Pinterest, etc…the list is endless!
So spread yourself a bit at first, then hone in on what works. Spend more time developing content for those platforms and have fun with it! Don’t be afraid to show your personality. This leads to our next tip.
Being authentic and creating content you’re passionate about will resonate with your audience. You don’t have to create formulaic content like other brands. Make it more personal!
Let your audience see your human side. No one enjoys routine and formulaic content. It’s ok to make mistakes and those same mistakes will make you relatable. If you’re relatable, your audience will connect with you which is the formula for success!
Blogs are Great for Promoting Products Correctly
Vanessa and Lynn both mention blogging for not just promoting products, but educating and providing valuable information to customers. The type of content you create will depend on the type of business you have. For example, if you’re in the beauty industry, visuals are very important by way of models, videos, and even blogs!
Think of blogging as PR for your business. Try guest posting and being a contributor to a known publication. Not only does this help with SEO, but it helps build credibility for you as a brand. Provide valuable content and information. Write with the intent to answer a question or to solve a problem.
Understand Your Customers
Lynn mentioned having a pop-up store that not only sells her products but promotes other Indie brands. Visiting the store at least once a week, gives her the chance to connect with her customers, one on one.
Instead of having a hypothetical idea of who you’re catering to, go out there and research your customers. What do they care about? What are their struggles? Make your customers feel valued.
Don’t be afraid to reach out to them! Promoting your products correctly involves building a connection with your audience. People who trust you and resonate with you will trust your brand.
Success is defined by you. It’s not measured by income and how popular you are. Creating a meaningful change can mean success as well. Success is a relative term because its definition is always changing.
Be adaptable in your strategy. Building a business is more than just finance. Your brand’s journey will have its ups and downs but keeping these tips in mind will help point you in the right direction.
About the Author
Sonal Gadkar is a freelance writer for hire, based out of Long Island, New York. She writes long and short-form blog posts, provides content for social media (specifically for Instagram) and more! Need a writer? She’s your gal!
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