In this episode, you’ll learn how to get paid to speak. We had Coach Jenn Espinosa-Goswami sharing tips on growing your business through public speaking! Connie and I learned A LOT from Jenn on a topic that we haven’t ever talked about and nobody is really talking about! Tune in and learn how you can grow your business through public speaking.
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How to Get Paid to Speak
Jenn Espinosa-Goswami is a public speaking coach that helps businesses connect to their audiences by using paid public speaking techniques and presentations. Using these tools and more, she helps businesses encourage their audiences to take the next step.
What does it mean to get paid to speak?
Getting paid to speak doesn’t necessarily mean using social media or having a podcast. Those are examples of content creation. Instead, getting paid to speak is having a stage and a microphone. Attending an event as a speaker or hosting events online are great examples of paid public speaking.
You can get paid to speak by showing up at an event and delivering a talk on something you’re passionate about. You can also get paid by the back end of your talk, where you share a product (a book for example) and encourage the audience to purchase those.
How can you get paid to speak? Where do you start?
Getting in front of an audience as a business owner isn’t new but to get paid to speak is different from your average speech. You’re not there to teach something or have your audience learn how to do something. Instead, you’re there to answer a question that Google can’t. The talks are deep and multilayered, along with the promise of delivering something better through the content that you provide as a business.
Keynote speakers, seminars, and panels are different types of events where you can get paid to speak depending on what you offer.
Qualifications to get paid to speak
You need a voice and content you want to present.
Having a platform isn’t necessary. Having a portfolio of video footage of your speeches is a plus! It’s not about having certifications but more about the type of content you want to present to your audience. It’s about the value that you bring forth to an event. Focus on your content!
Finding where to start
Be clear about what you want to be known for. Know your niche and what you want to offer.
Have a speech, summary, takeaways and a short bio ready.
Think about your goal to find an opportunity. Gender, audience size, and who you’re talking to – those are your clients.
There will be a call for speakers or a call for proposals as you search online. Using specific keywords, you can find clients on Google using the keyword + call for speakers.
Continue the conversation
Make it easy for your audience to connect with you. Understand what your audience is comfortable with – be it a phone call, email, or using a link for sign-ups.
Don’t forget to ask for the contact list of the people that attended the event! It’s a great way to reach out.
Getting paid to speak
A better way to think about this would be to ask yourself, “how much do you need? What do you want to get paid to speak?” It depends on your business model. For a beginner, it might not be a monetary value that you receive. Having video footage of a great speech you delivered might be offered as an add-on (think portfolio building!). If you’re selling a product, you might not get paid to talk but get a few sign-ups for your product instead. Being “paid to speak” is relative to the type of opportunity.
Own your value and stand your ground. Don’t undersell your services.
How can I improve my mindset to get paid to speak?
If you have a fear of talking in public, figure out ways to overcome those fears without feeling overwhelmed. Being part of an organization like Toastmasters is a great way to understand how to improve as a public speaker.
Start small and work your way up. Try recording yourself on social media and watching it to create awareness for yourself. Don’t worry about what people think about you. It’s their thoughts, not yours. Practice your craft.
Partnering with the community can help support you in overcoming your fear (social clubs or libraries).
We all speak for our business every day but turning that skill into public speaking can grow your business by reaching the masses. Don’t hesitate and understand your value.
About the Author
Sonal Gadkar is a freelance writer for hire, based out of Long Island, New York. She writes long and short-form blog posts, provides content for social media (specifically for Instagram) and more! Need a writer? She’s your gal!
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